As technology has advanced over the past three decades, the media landscape has been forced to change with it. Advancements in technology have continued to expand the landscape at which media now sits. Previously confined to print only, digital media has provided more opportunity for more depth in story presentation. News media may now take non-traditional with video, audio and photo often converging.
While technological advancements have been beneficial to media in terms of consumer interaction, display opportunities, and no longer confined by space. However as technology has rapidized the rate at which we get news, how much and what we consume, it has also been a double-edged sword.
As The Coral Project detailed more ways for news business to engage audiences including some aspects of citizen journalism, in asking their audience to contribute. As News media has risen in recent decades thanks to technology, so has the prevalence of non-news sites and even fake news sites. As detailed in We the Media, this has led to a difficulty in deciphering the accuracy of the news we consume.
As we’ve seen recently “fake news”, news with little to no basis in fact, is being spread rapidly as consumers are not being smart media consumers. News agencies have been trying to find ways to stay afloat as business revenue has dropped with online advertising taking many different forms.
News agencies and businesses have to be careful in their attempts to change their content for their audiences or advertisers. It is important to continue to recognize that while the business revenue may be in trouble, the analysis should be on the quality, accuracy, responsibility, and content of the news. Sacrifices in journalist standards made for business are not the best decision for the consumer.
Readers deserve to get accurate and relevant stories about their communities and having too much business influences in these decisions threatens the industry and only validates fake and inaccurate work but not supporting the true value of journalism.